About Us

(+65) 8779 9901 (Whatsapp Only) | (+65) 8860 8690 (Hotline 11am-7pm) (Monday to Friday) | Sales@GoodWoofSG.com

Our Story

Our fresh food journey began with Tofu – our adopted puppy who was diagnosed with end-stage tick fever that was two weeks away from taking her life. The search to find a cure began immediately and the final medication on our list worked. Taking the miracle medicine 5 times a day with freshly prepared iron-rich meals, Tofu powered through to a full recovery.

After experiencing the benefits first-hand, we began our commitment to bring truly affordable and convenient fresh food for dogs in Singapore. By making feeding fresh more accessible, the demand for it grew and so did GoodWoof to become your dog’s personal chef.

Since 2016, we have been providing customised meal plans for dogs of every life stage, medical condition, size and dietary requirement. Get your dog bowl ready and we will take care of the rest!

The GoodWoof Difference

Scientifically Validated with Feeding Trials & White Paper Analysis

Our diets are biologically appropriate and scientifically balanced with protein, whole foods and supplements. We meet all nutritional guidelines by AVS, AAFCO, FEDIAF & NRC while accounting for bioavailability factors.

Restaurant-Grade Ingredients

We use 100% human-quality whole foods and fresh produce from SFA-approved sources. We share the same suppliers as top local food establishments so expect to receive antibiotic and hormone-free whole or prime cuts of meat.

Accommodating to Allergies

Our cooked and raw diets can be easily customised to remove ingredients that may not be suitable for your dog. For unknown allergies, we can start with a limited ingredient diet and gradually add ingredients while monitoring how your dog responds.

Increased Life Span

If you wouldn’t eat canned food every day, don’t put your pup through that! Studies that compare dogs who ate canned commercial food with those that ate a fresh diet show that the latter live an average of 2.5 years longer. Investing in fresh food doesn’t just improve your dog’s health, it also rewards you with the most precious thing, Time.

Medical Formulations

For dogs with pancreatitis, kidney issues and yeast infections, we offer catered diets according to their medical conditions. To ensure your dog receives the healthiest diet for their needs, we can customise the overall meat content, specific ingredient percentages, organ content, fat level, texture and more! Reach out to us and we can advise you on the best diet for your dog.

Customised Packaging

For easier feeding, get our diets portioned according to how much your dog eats per meal or day. We offer customised packaging with portions from 100g and up, while our Value Tray range come in 100g/50g portions. Break off the perfect amount for your dog – no matter the breed or size.

Competitively-Priced (Seriously!)

You’ve heard everyone say they have the best prices but we really mean it! We run on a low profit margin to make fresh food as accessible as possible to encourage dog parents to make the switch from processed food. We did the math, cooking fresh dog meals at home is just not worth it when bought at supermarket prices. Save time and money by leaving it to us to advise, prepare, and deliver fresh meals to your doorstep.

No Preservatives, Fillers or Low-Grade Ingredients

With our flash freezing technology, we maximise nutrient retention without the need for nasty preservatives. We know that fillers don’t give your dogs the range of nutrition they need, so we use fresh human-grade ingredients for all our diets.

Improved Immune, Gut & Skin Health

With higher protein degradation, you will observe increased and regulated energy levels. Butyrate production (SCFA) increases when fed GoodWoof diets (p<0.05), strenghtening the immune system and intestinal wall integrity to help with conditions like IBS, Leaky Gut etc.

Gently Cooked to Perfection

All our ingredients are cooked at a temperature that brings out the best nutritional value. Our meat components are cooked to 80°C while our vegetable components are simply lightly steamed. We have also accounted for micronutrients which are denatured due to cooking, oxidation and moisture loss.

Freshly Prepared Weekly

Our diets are freshly prepared upon order based on your requirements and flash-frozen to ensure we retain maximum freshness.

Approved by Picky Eaters

If your dog tends to reject many foods, give our diets a shot as our success rate with picky eaters is over 93%!

High Digestibility and Improved Stool Quality

Our wholesome diets contain less protein on a dry matter basis compared to kibble but research has shown higher levels of protein degradation (p<0.05). With high bioavailability, nutrients are better absorbed and your dog will produce less stool that also carries less odour.

AVS Approved and Licensed

We prepare and store our food in an AVS-licensed central kitchen in Woodlands that undergoes annual inspections. With a strong cold chain management system and the latest HACCP certified equipments, rest assured that your dog is eating fresh!

Our Food Preparation

1

Restaurant Grade Ingredients

Quality begins at ingredient choice. We share the same SFA-approved suppliers as top local restaurants so you can be assured your dog is getting hormone and antibiotic-free protein straight from whole cuts of meat with the highest bioavailability.

2

Temperature-Controlled Preparation

During production, we actively monitor and control the temperature of all our ingredients to ensure an unbroken coldchain and optimal freshness. We use a combination of methods such as cooking meat components to 80°C while briefly steaming vegetables in order to retain maximum nutritional value.

3

Packaging

Our diets are vacuum-sealed in food-safe bags to prevent any detriment from moisture or the flow of gas. Packed in a sterile environment, we ensure that what you feed your dog is free from contamination.

4

Blast Freezing

Once packed, we place our food in HACCP certified blast freezers. The fast freezing process safeguards the food by stopping the spread of bacteria while locking in the nutrients. Keep our meals frozen and there is no need for additives or preservatives.

5

Delivery

Our courier partners are as dedicated as us to ensure your order reaches you within established safety limits. All GoodWoof Diets are stored below -20° and packed into double-walled carton boxes to add an extra layer of insulation while minimising our carbon footprint.

Even if your order arrives at a later delivery slot, rest assured that the surface temperature of the food will remain within the safe limit <4° even if the edges are soft to touch. We have run tests to ensure that our boxes can hold a safe temperature for up to 5 hours.

GoodWoof Gives Back

We’re on a mission to share the gift of fresh food with as many dogs as possible. Our furry friends in shelters may not have the luxury of eating a fully fresh diet but we strive to give them a taste of nourishing fresh meals once in a while. In 2017, we began giving back to lesser-known animal shelters like Mdm Wong’s Shelter and Friends and BFF Rescue Dogs with a monthly donation averaging 100kg of GoodWoof diets per month.

Every purchase of a GoodWoof meal empowers us to make a pawsitive impact on the less fortunate furry pals out there.